About me

I'm a Senior Product Designer with 10+ years of experience in B2B SaaS, enterprise tools, and data-heavy products. I'm drawn to the kind of design problems where the interface hides real complexity — pricing systems, field operations, dense dashboards — and my job is to make them feel obvious.

I've worked as a sole designer across multiple enterprise products and rebuilt design systems from scratch. I care about craft, but I care more about whether the thing shipped and whether it made someone's day easier.

AI is part of how I work every day. I use it to move faster through the routine parts of design — research synthesis, documentation, microcopy, early prototypes — and beyond client work, in side projects, courses, and even in building this portfolio site.

Outside of design, I spend time with my hands — working with yarn, fabric, and other materials that reward patience. It's a slower kind of problem-solving, and it keeps the rest of my thinking sharper.

Lesia Liudera

Work Experience

Check my LinkedIn to learn more details on what I've been up to in the past decade

Competera·Enterprise SaaS · AI-driven retail pricing optimization
Senior Product Designer
Jan 2024 – Dec 2025 · 2 yrs
  • As the sole designer across two core products, collaborated daily with 2 PMs, frontend, backend, and data leads — bridging design and engineering to align roadmap decisions with real user needs.
  • Rebuilt the design system from the ground up: introduced design tokens, replaced illegible typography with readable type scales and monospace fonts for data tables, overhauled the color system for better readability and inclusivity.
  • Created developer documentation that enabled engineers to implement routine UI changes independently — reducing design involvement in minor updates and cutting development time by ~2× according to engineering team feedback.
  • Designed a phased rollout roadmap for design system changes to avoid disrupting enterprise clients with sudden shifts — balancing product consistency with continuity of experience.
  • Ran 3–5 user interviews per major feature with the most active enterprise clients, complemented by Amplitude data — ensuring roadmap decisions were grounded in both qualitative and quantitative insight.
  • Simplified core pricing workflows by reducing interaction steps, unifying modal formats, and consolidating UI controls — improving daily efficiency for ~250 professional retail users.
Hubmee·Early-stage startup · Personal life-management platform · Web & Mobile
Product Designer
Nov 2022 – Dec 2023 · 1 yr 2 mos
  • Sole designer responsible for end-to-end product design across web and mobile — from early beta (200 users) through market launch, covering tasks, documents, and personal asset management modules.
  • Conducted UX audit using heuristic evaluation and competitor analysis on a live product, identified critical issues, and built a phased improvement roadmap that allowed changes to be rolled out gradually without disrupting existing users.
  • Rebuilt the design system from scratch: unified typography, reduced font inconsistencies, improved color contrast for accessibility, created a component library with grid system, iconography, and responsive components — enabling faster and more consistent UI delivery.
  • Restructured product navigation and information architecture to support the introduction of a paid subscription tier, improving overall usability and preparing the platform for growth.
  • Mentored and grew the design team from 1 to 3 designers, dedicating ~20% of my time to task assignment, design reviews, skill development, and process documentation for onboarding new team members.
  • Collaborated directly with the founder, PM, and teams of 6 developers and 5 marketers — contributing to roadmap planning, feature prioritization, and ensuring the marketing website stayed consistent with the product design.
Cieden·Digital product design agency · B2B SaaS, CRM, enterprise tools, mobile
UX/UI Designer
Jan 2021 – Oct 2022 · 1 yr 10 mos
  • Designed web and mobile products across 5+ client projects spanning B2B SaaS platforms, CRM systems, internal enterprise tools, and mobile apps — including an Arabic-language learning application with RTL interface considerations.
  • Led design independently on several projects end-to-end — from early concepts and user flows through interactive prototypes and handoff to external development teams.
  • Contributed to design systems and component libraries across multiple projects, ensuring UI consistency and faster delivery.
  • Initiated and executed Figma migration for 2 projects, streamlining collaboration between design and development teams and reducing friction in the handoff process.
Intellias·IT Services & Consulting · Global product teams · Multiple domains
UX/UI Designer
Apr 2017 – Dec 2020 · 3 yrs 9 mos
  • Designed products across diverse domains including B2B facilities management, travel, HR tech, and internal enterprise tools — contributing to both early-stage concepts and full redesigns.
  • Led redesign of a B2B facilities inspection and management platform, restructuring complex workflows for field specialists and back-office teams.
  • Designed an Arabic travel application with full RTL interface — one of several RTL projects across my career, building consistent expertise in right-to-left UX patterns.
  • Contributed to 4+ pre-sales initiatives — creating product concepts, prototypes, and presentations that supported business development efforts.
  • Designed the Intellias corporate website from scratch following a full brand and identity overhaul — redefining the company's visual direction.
  • Helped grow the internal design function from 2 to ~30 designers across multiple cities, contributing through internal lectures, workshops, and knowledge-sharing sessions.
  • Participated in user interviews and usability testing across multiple product teams, collaborating with business analysts, engineers, and product stakeholders.
The Gradient·Digital product agency · Startup and brand clients
UX/UI Designer
Aug 2016 – Mar 2017
  • Designed web products for startup and brand clients at a digital product agency.
OTAKOYI·Web design studio · Websites & brand identities
Web Designer
2015 – 2016
  • Designed websites and brand identities across multiple client projects.

Certifications & education

Projector Institute
Growth Design
Mar 2026
Projector Institute
AI for Product Creation
Apr 2025
Projector Institute
Design Management
Sep 2024
Interaction Design Foundation
User Research Methods & Best Practices
Jan 2019
Interaction Design Foundation
Conducting Usability Testing
Jul 2019
✦
Education
MS in Architecture
Lviv Polytechnics National University
2008 – 2014

Beyond design

Outside of design, I spend a lot of time creating with my hands — knitting, sewing, weaving, and drawing. It's a slower, more tactile process that helps me think in a different way. Funny enough, AI has crept in here too — I use it to sketch pattern ideas, play with colour combinations, and try out variations before I commit anything to fabric or yarn.

I keep a small workshop space where I experiment, learn, and build things from scratch. Sometimes I host informal hands-on workshops, sharing the basics with people who want to try handmade crafts without pressure.

I also love being in the mountains — long hikes, fresh air, and that quiet kind of focus that's impossible to find in a city. It's how I reset.