I bring clarity to complexity — designing B2B SaaS platforms and data-heavy tools that help specialists make faster, better decisions. 10+ years turning messy workflows into elegant, scalable products.
Rebuilt systems from scratch, cut UI delivery time ~2× through tokenized libraries and developer documentation.
10+ years turning dense workflows — pricing logic, field ops, multi-product platforms — into interfaces people can actually use.
Sole designer scaling products from beta to enterprise rollout. Comfortable owning end-to-end across discovery, system, and shipped feature.
Creating a frictionless digital experience for Hubmee — an all-in-one platform helping users manage life, tasks, communication, and personal workflows in one intelligent ecosystem.
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Transforming complex enterprise processes into a seamless digital experience tailored for modern operational teams.
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Reframed how I approach product design — from flows to funnels, hypotheses, and measurable outcomes. Worked on a real growth project in a team, designing onboarding and paywalls with success criteria built in. AI was part of nearly every step — synthesis, hypothesis framing, copy, prototyping, and analysis.
Got my hands dirty with AI on a real project — designing analytics for a real estate website using their own data. Worked with Cursor, Make, n8n, and Claude across the workflow. Now AI is a daily collaborator in how I research, prototype, and ship.
Stepped fully into the leadership side of design — strategy, hiring, OKRs, stakeholder management, and how to argue for design value at the C-level. Worked on real cases for my own team throughout the course, not abstract exercises.
Currently mentoring a few designers on portfolio, career direction, and craft. Keeps me honest about my own work and forces clarity in how I explain decisions.
